momstown moms and kids across Canada are excited with the news that McDonald's Canada is launching Happy Meal books starting November 1st and running for two weeks!
Not only is McDonald's offering four limited edition books featuring original characters and storylines that focus on nutrition and imagination in every Happy Meal through this two week period, they have also launched a new McDonald's McPlay app, available on iTunes or Android. Customers can also interact with a digital version of The Goat Who Ate Everything – the first e-book available for free download via McPlay.
McDonald's believes, as we do at momstown, that instilling an early love of reading will help your child develop cognitively and developmentally. Our Tales for Tots program falls under our Literacy Pillar, and is one of our flagship programs focused on early literacy. Each month, a different book is introduced for story time that fits with our theme of the month to engage our toddlers and preschoolers! “As a top family destination, we’re proud to offer Happy Meal books for parents and kids to enjoy together and to foster the joy of reading,” said Joel Yashinsky, Chief Marketing Officer, McDonald’s Canada.
The books were developed to bring each character and their adventures to life, while delivering a nutritional message that’s relatable for children. The books include:
• The Goat Who Ate Everything – Tells the story of a goat who has a big appetite and struggles to eat right, but when he does, he feels great and becomes the playful ‘kid’ everyone loves.
• Deana’s Big Dreams – Shares how Deana, the world’s smallest dinosaur, grew tall by eating right.
• Ant, Can’t – Features Ant, a bite-sized bodybuilder who’s big on encouraging physical fitness through exercise and eating right.
• Doddi the Dodo Goes to Orlando – Follows happy-go-lucky bird Doddi, who travels the world. She eats right because this dodo is always on the go-go.
The launch of books in the Happy Meal is part of McDonald’s ongoing commitment to evolve the Happy Meal to reflect customers’ changing wants and needs, while championing children’s happiness and well-being. Happy Meal offerings include a Danino® Strawberry Yogurt, the choice of apple slices, small or mini-size French fries, and the choice of a low-fat dairy option like 1 per cent white or chocolate milk .
Are you a momstown member? Our own Tales for Tots events will be hosted in various McDonald's restaurants during the campaign. Not a member? Visit your local momstown chapter site for more information on how you can participate!